Late last year, Oracle announced it has agreed to acquire Responsys for $1.5 Bn. San Bruno, CA-based Responsys makes marketing software and targets B2C scenarios.
Oracle already had Eloqua as part of its Marketing Cloud. Both Eloqua and Responsys have similar functionality; it is the focus that was different (B2B vs B2C). So along with the software, what’s also important is that Oracle also…
Post abstract cross-posted from Real Story Group.