What’s Up With CDPs From Big MarTech Vendors?

What’s Up With CDPs From Big MarTech Vendors?

Large infrastructure and MarTech mega vendors – IBM, Oracle, Adobe, Salesforce, and SAP – have been slow to join the CDP bandwagon. Salesforce executives have in fact famously dismissed this technology in the past as a passing fad. But all of them have now raised their stakes in this marketplace.…

This post first appeared on the RSG Blog.

Continue reading What’s Up With CDPs From Big MarTech Vendors? #CXStack #martech

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