WCM in a Mobile-only world

While many enterprises debate between "Mobile on par with Web” and “Mobile-First,” some live in a “Mobile-Only” world. For some organizations (e.g., Uber), this makes eminent sense. For many others, such as Flipkart in India, mobile-only has become a strategic gambit.
The jury is still out as to whether or not this is the right approach for other types of organiz…

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Post abstract cross-posted from Real Story Group.

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