Updates to CDP Vendor Evaluations

The MarTech marketplaces that RSG covers continue to evolve rapidly and have become more complex (with more overlaps!) this year. The Customer Data Platform (CDP) market is no different. In fact, the CDP (orange) line on RSG’s Omnichannel Vendor Map seems perpetually under construction, with new stations getting added and…

This post first appeared on the RSG Blog.

Continue reading Updates to CDP Vendor Evaluations #CXStack #CDP

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