AltView Newsletter: New DMP Whitepaper plus news about Oracle and Tealium

Oracle to Acquire Loyalty Solution Provider CrowdTwist Oracle has signed an agreement to acquire CrowdTwist, a provider of cloud-based Loyalty solution. CrowdTwist offers capabilities for “discounts, points, check-ins or rewards.“ The CrowdTwist team will become part of Oracle CX Cloud and in future this solution will be integrated with CX Unity which includes Oracle’s Customer … Read moreAltView Newsletter: New DMP Whitepaper plus news about Oracle and Tealium

Where Do You House Your Personalization?

Personalization is a key tool in Marketer’s toolkit and as with many other capabilities, there are multiple places to house your personalization “engine”. Of course, there is no single right answer and you could mix and match different strategies for different scenarios. Each alternative has its pros and cons. With the end system or channel … Read moreWhere Do You House Your Personalization?