martech

How Do CDP Vendors Support Loyalty Programs

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Should capabilities for loyalty management reside natively in your CDP or run outside of it? This is an important consideration if you are evaluating CDP platforms and have requirements to support loyalty/rewards programs. I write on RSG blog how CDP platforms support capabilities that are required to build loyalty program. https://lnkd.in/fsTc24m

MarTech Products and Vendors Active In India

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I am planning to curate a list of MarTech products and vendors active in India. If you’d like to suggest products or vendors, you can do it here. I’ll share the findings with everyone. Oh, and of course, I won’t spam you or disclose any personal information (i.e., if you provide your name/email id etc). … Read more MarTech Products and Vendors Active In India

Mastercard Acquires SessionM CDP

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Financial services company Mastercard has agreed to buy longtime CDP vendor SessionM. To quote from the press release: The addition of SessionM will enhance Mastercard’s ability to help brands around the world deliver personalized, real-time offers and comprehensive campaign measurement based on robust, data-driven insights. Earlier, Oracle also acquired Loyalty… This post first appeared on … Read more Mastercard Acquires SessionM CDP

AltView Newsletter: New DMP Whitepaper plus news about Oracle and Tealium

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Oracle to Acquire Loyalty Solution Provider CrowdTwist Oracle has signed an agreement to acquire CrowdTwist, a provider of cloud-based Loyalty solution. CrowdTwist offers capabilities for “discounts, points, check-ins or rewards.“ The CrowdTwist team will become part of Oracle CX Cloud and in future this solution will be integrated with CX Unity which includes Oracle’s Customer … Read more AltView Newsletter: New DMP Whitepaper plus news about Oracle and Tealium

AltView Newsletter: What are IBM, Oracle, Adobe, Salesforce and SAP up to in CDP marketplace?

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What’s Up With CDPs From Big MarTech Vendors? Large infrastructure and MarTech mega vendors – IBM, Oracle, Adobe, Salesforce, and SAP – have been slow to join the CDP bandwagon. But all of them have now raised their stakes in this marketplace. Here’s a short summary of what these vendors are up to. CDPs – Do … Read more AltView Newsletter: What are IBM, Oracle, Adobe, Salesforce and SAP up to in CDP marketplace?

What’s Up With CDPs From Big MarTech Vendors?

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Large infrastructure and MarTech mega vendors – IBM, Oracle, Adobe, Salesforce, and SAP – have been slow to join the CDP bandwagon. Salesforce executives have in fact famously dismissed this technology in the past as a passing fad. But all of them have now raised their stakes in this marketplace.… This post first appeared on … Read more What’s Up With CDPs From Big MarTech Vendors?

AltView Newsletter: Multiple Vs Single CDPs, plus news about Quaero, Oracle and WordPress

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ZEE5 Partners with Quaero Indian Video on Demand service provider ZEE5 has tied up with Customer Data Platform (CDP) Quaero. Recall that ZEE5 also partnered with Optimove a while back. Optimove is also a Customer Data Platform (CDP). Having multiple CDPs is no longer surprising. In fact, not all CDPs (or for that matter, any two products in a … Read more AltView Newsletter: Multiple Vs Single CDPs, plus news about Quaero, Oracle and WordPress

AltView Newsletter: Adobe’s New Customer Journey Analytics Plus News About Oracle and New CDP Evaluations

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Adobe Intros Customer Journey Analytics in Adobe Analytics (header image source: Adobe) Adobe has added new capabilities for Customer Journey Analytics within its Analytics platform. For max benefit, you will need to use these capabilities in conjunction with Adobe Experience Platform, which is Adobe’s upcoming Customer Data Platform (CDP) offering.  AEP will stitch together customer … Read more AltView Newsletter: Adobe’s New Customer Journey Analytics Plus News About Oracle and New CDP Evaluations

AltView Newsletter: New AI Book, plus news about Acquia and AgilOne

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Practical Artificial Intelligence: An Enterprise Playbook

Friends and colleagues, Alan Pelz-Sharpe and Kashyap Kompella, have written this excellent primer on AI for Enterprises. The book is written for the line of business managers, project managers and anyone considering an AI project. Alan promises, “no math (is) required” to understand this book.

It is a very practical take on all aspects of AI for enterprises. The book covers use cases, how to build an AI strategy and select vendors. It even goes into the “dark side of AI”. All in all, it is a very enjoyable and easy to understand book on AI. 

Kindle and Paperback versions are available on Amazon (India) and Amazon (US).

 

Acquia Acquires Cohesion
 

Acquia, the company that provides services around open source Drupal CMS, has acquired UK-based Cohesion. Cohesion is the maker of DX8 Site Builder and Page Editor. This product is being referred to as a “low-code Drupal website builder”. The press release mentions:

This acquisition allows Acquia to continue simplifying the way organizations of all sizes build, style, and design websites.

So Drupal became so complex that they now need to buy a product to simplify building websites!

To be fair, Acquia (or Drupal) is not the only product that requires additional products to “simplify” website development. For example, the other popular PHP-based CMS WordPress also has several such site and theme builders. I’ve worked with several of those site builders and found that they often end up creating code and templates that tightly club presentation with content, something that goes against the very premise of using a CMS. Hopefully, DX8 won’t do that. You can check the product here.

 

AgilOne Announces Cohort Analysis

CDP vendor AgilOne has released new set of analytics capabilities to allow you to do cohort analysis.

Cohort analytics is a type of analytics that allows you to create subsets of your users based on their common characteristics and then use those subsets for your analysis. 

This is helpful capability. And, yet another example of overlap between CDP and Analytics….

Read moreAltView Newsletter: New AI Book, plus news about Acquia and AgilOne

AltView Newsletter: Building Omnichannel Stack plus news about BlueVenn, ThoughtSpot and SDL

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Look for best of breed solutions to build your own omni-channel stack exchange4media  organized MarTech India 2019 conference on Friday, August 23, 2019. I spoke about best practices for selecting products and vendors for building your own omnichannel stack.  The  key takeaway was that Omni-channel (as well as Digital Experience) Platforms don’t exist. You have to build them. … Read more AltView Newsletter: Building Omnichannel Stack plus news about BlueVenn, ThoughtSpot and SDL