CSC sues TCS

Another week, another lawsuit. CSC has sued TCS for “improperly accessing and using CSC’s confidential, proprietary and trade secret information and source code to develop Defendants’ competing software product.” I am sure TCS will respond in the court, so I won’t comment on the merits of the case. But in general terms, I think we … Read more CSC sues TCS

Hertz Takes Accenture to Court for Failed Website Implementation

The Hertz Corporation has sued Accenture for a failed “Digital Transformation Program”. I was going thru the detailed complaint (H/t Alan Pelz-Sharpe) and it is a fascinating read. It Seems like a “project/program management 101” level disaster. What are the key issues mentioned? Issues mentioned include: Delays in delivery Deliverables not as per agreement Usability … Read more Hertz Takes Accenture to Court for Failed Website Implementation

Updates to CDP Vendor Evaluations

This post first appeared on the RSG Blog. The Customer Data Platform (CDP) marketplace is rapidly evolving and we are continuously updating our evaluations to track updates to existing offerings as well as to add new vendors.  RSG’s latest update has the following new vendors: ActionIQ: CDP focused on complex, enterprisewide data management use cases … Read more Updates to CDP Vendor Evaluations

Where Do You House Your Personalization?

Personalization is a key tool in Marketer’s toolkit and as with many other capabilities, there are multiple places to house your personalization “engine”. Of course, there is no single right answer and you could mix and match different strategies for different scenarios. Each alternative has its pros and cons. With the end system or channel … Read more Where Do You House Your Personalization?

Myth: IT Not Required for Marketing Platforms

One major selling point of newer, cloud-based marketing tools such as Customer Data Platforms (CDPs) and Journey Orchestration Engines (JOEs) is that you can quickly get started without involving IT, and that your marketers and other customer experience specialists can do everything on their own. Myth or Reality? It is… #EntArch #martech This post first … Read more Myth: IT Not Required for Marketing Platforms

What’s New in Adobe’s Data Management Offerings?

Last week, Adobe made a few announcements related to Data Management and adjacent technologies and marketplaces. Coming amid the vendor’s annual summit featuring the usual spate of sports-and-entertainment dignitaries, it’s always a challenge to figure out what’s substance from what’s splash, but I’ll try. The two key announcements were related… #cx #customerdata #digitalmarketing This post … Read more What’s New in Adobe’s Data Management Offerings?

Salesforce Changes Its Mind on CDPs

This month has been hectic for CDP market, especially with large enterprise software vendors jumping in. Informatica bought AllSight and then Adobe and Salesforce announced their CDP offerings. We’ll have more to say in a bit about Adobe, but this post is about Salesforce. Salesforce About-Face Bob Stutz, CEO of… This post first appeared on … Read more Salesforce Changes Its Mind on CDPs

Dropbox is Acquiring eSignature Provider HelloSign

File Sharing and Sync provider Dropbox announced it will acquire eSignature vendor HelloSign. Dropbox is a popular light-weight collaboration service with capabilities for file sharing and sync across multiple devices. HelloSign is an eSignature service provider that allows enterprises to automate (mainly) paper-based signature-oriented tasks. Think of a document that goes to multiple people for their signature. … Read more Dropbox is Acquiring eSignature Provider HelloSign

What to Make of the Open Data Initiative from Adobe, Microsoft, and SAP

This post first appeared on the RSG Blog. Enterprise software giants SAP, Adobe, and Microsoft jointly announced an “Open Data Initiative” at Microsoft’s Ignite conference in September. To quote from the press release, ….the Open Data Initiative, which is a common approach and set of resources for customers based on three guiding principles: Every organization owns … Read more What to Make of the Open Data Initiative from Adobe, Microsoft, and SAP