AltView Newsletter: Multiple Vs Single CDPs, plus news about Quaero, Oracle and WordPress

ZEE5 Partners with Quaero Indian Video on Demand service provider ZEE5 has tied up with Customer Data Platform (CDP) Quaero. Recall that ZEE5 also partnered with Optimove a while back. Optimove is also a Customer Data Platform (CDP). Having multiple CDPs is no longer surprising. In fact, not all CDPs (or for that matter, any two products in a … Read moreAltView Newsletter: Multiple Vs Single CDPs, plus news about Quaero, Oracle and WordPress

AltView Newsletter: Adobe’s New Customer Journey Analytics Plus News About Oracle and New CDP Evaluations

Adobe Intros Customer Journey Analytics in Adobe Analytics (header image source: Adobe) Adobe has added new capabilities for Customer Journey Analytics within its Analytics platform. For max benefit, you will need to use these capabilities in conjunction with Adobe Experience Platform, which is Adobe’s upcoming Customer Data Platform (CDP) offering.  AEP will stitch together customer … Read moreAltView Newsletter: Adobe’s New Customer Journey Analytics Plus News About Oracle and New CDP Evaluations

AltView Newsletter: New AI Book, plus news about Acquia and AgilOne

Practical Artificial Intelligence: An Enterprise Playbook

Friends and colleagues, Alan Pelz-Sharpe and Kashyap Kompella, have written this excellent primer on AI for Enterprises. The book is written for the line of business managers, project managers and anyone considering an AI project. Alan promises, “no math (is) required” to understand this book.

It is a very practical take on all aspects of AI for enterprises. The book covers use cases, how to build an AI strategy and select vendors. It even goes into the “dark side of AI”. All in all, it is a very enjoyable and easy to understand book on AI. 

Kindle and Paperback versions are available on Amazon (India) and Amazon (US).

 


Acquia Acquires Cohesion
 

Acquia, the company that provides services around open source Drupal CMS, has acquired UK-based Cohesion. Cohesion is the maker of DX8 Site Builder and Page Editor. This product is being referred to as a “low-code Drupal website builder”. The press release mentions:

This acquisition allows Acquia to continue simplifying the way organizations of all sizes build, style, and design websites.

So Drupal became so complex that they now need to buy a product to simplify building websites!

To be fair, Acquia (or Drupal) is not the only product that requires additional products to “simplify” website development. For example, the other popular PHP-based CMS WordPress also has several such site and theme builders. I’ve worked with several of those site builders and found that they often end up creating code and templates that tightly club presentation with content, something that goes against the very premise of using a CMS. Hopefully, DX8 won’t do that. You can check the product here.

 


AgilOne Announces Cohort Analysis

CDP vendor AgilOne has released new set of analytics capabilities to allow you to do cohort analysis.

Cohort analytics is a type of analytics that allows you to create subsets of your users based on their common characteristics and then use those subsets for your analysis. 

This is helpful capability. And, yet another example of overlap between CDP and Analytics….

Read moreAltView Newsletter: New AI Book, plus news about Acquia and AgilOne

AltView Newsletter: Building Omnichannel Stack plus news about BlueVenn, ThoughtSpot and SDL

Look for best of breed solutions to build your own omni-channel stack exchange4media  organized MarTech India 2019 conference on Friday, August 23, 2019. I spoke about best practices for selecting products and vendors for building your own omnichannel stack.  The  key takeaway was that Omni-channel (as well as Digital Experience) Platforms don’t exist. You have to build them. … Read moreAltView Newsletter: Building Omnichannel Stack plus news about BlueVenn, ThoughtSpot and SDL

MarTech India 2019 Conference

exchange4media  organized MarTech India 2019 conference on Friday, August 23, 2019. I spoke about best practices for selecting products and vendors for building your own omnichannel stack.  The  key takeaway was that Omni-channel (as well as Digital Experience) Platforms don’t exist. You have to build them. It can be tempting to consider suite vendors as one-stop-shop for … Read moreMarTech India 2019 Conference

Where Do You House Your Personalization?

Personalization is a key tool in Marketer’s toolkit and as with many other capabilities, there are multiple places to house your personalization “engine”. Of course, there is no single right answer and you could mix and match different strategies for different scenarios. Each alternative has its pros and cons. With the end system or channel … Read moreWhere Do You House Your Personalization?

Mindtree Personalization Effectiveness Model

Bismi Ravindran and I collaborated on this model for Personalization Effectiveness. If you are implementing personalization strategies, we think this could be a helpful framework. This model is sort of like a maturity model, with three categories and 11 dimensions. For each dimension, we define five effectiveness levels. Mindtree has made it a free download. … Read moreMindtree Personalization Effectiveness Model

What to Make of the Open Data Initiative from Adobe, Microsoft, and SAP

This post first appeared on the RSG Blog. Enterprise software giants SAP, Adobe, and Microsoft jointly announced an “Open Data Initiative” at Microsoft’s Ignite conference in September. To quote from the press release, ….the Open Data Initiative, which is a common approach and set of resources for customers based on three guiding principles: Every organization owns … Read moreWhat to Make of the Open Data Initiative from Adobe, Microsoft, and SAP