Datawrkz, SugarCRM announce new products

Datawrkz launches Vizibl CDP AdTech provider Datawrkz has released a new CDP called Vizibl.  The website mentions its a “CDP for advertizers”, which is probably because of company’s roots in providing adtech solutions. The other point that the company makes is that the product is targeted at small and mid-sized clients. CEO, Senthil Govindan’s LinkedIn post … Read more Datawrkz, SugarCRM announce new products

AltView Newsletter: News about Optimove, Lytics and mParticle

India’s ZEE5 partners with Israel-based Optimove to build a customer data platform (CDP). Optimove has some interesting machine-learning based predictive modelling as well as segmentation capabilities. So here’s hoping ZEE5 will improve its content recommendations. Lytics announces StartSmart StartSmart is an 8-week program to get Marketers to come upto speed with Lytics and get up … Read more AltView Newsletter: News about Optimove, Lytics and mParticle

Salesforce to Acquire Tableau

Salesforce announced it will acquire Tableau for $15.7B, its most expensive acquisition yet. Earlier, Google acquired Looker. For Digital Marketing Technology, especially for those use cases that require a unified customer profile across channels, Analytics plays a very important part. I think of these as three important pillars for these use cases: Customer Data Platforms … Read more Salesforce to Acquire Tableau

Myth: IT Not Required for Marketing Platforms

One major selling point of newer, cloud-based marketing tools such as Customer Data Platforms (CDPs) and Journey Orchestration Engines (JOEs) is that you can quickly get started without involving IT, and that your marketers and other customer experience specialists can do everything on their own. Myth or Reality? It is… #EntArch #martech This post first … Read more Myth: IT Not Required for Marketing Platforms

What’s New in Adobe’s Data Management Offerings?

Last week, Adobe made a few announcements related to Data Management and adjacent technologies and marketplaces. Coming amid the vendor’s annual summit featuring the usual spate of sports-and-entertainment dignitaries, it’s always a challenge to figure out what’s substance from what’s splash, but I’ll try. The two key announcements were related… #cx #customerdata #digitalmarketing This post … Read more What’s New in Adobe’s Data Management Offerings?

What to Make of the Open Data Initiative from Adobe, Microsoft, and SAP

This post first appeared on the RSG Blog. Enterprise software giants SAP, Adobe, and Microsoft jointly announced an “Open Data Initiative” at Microsoft’s Ignite conference in September. To quote from the press release, ….the Open Data Initiative, which is a common approach and set of resources for customers based on three guiding principles: Every organization owns … Read more What to Make of the Open Data Initiative from Adobe, Microsoft, and SAP

EAI for Marketers – Customer Data Platforms

Cross-posted from LinkedIn Customer Data Platform (CDP) technology is an emerging category in the MarTech stack. David Raab coined the term and defines it as: “A marketer-managed system that creates a persistent, unified customer database accessible to other systems.” The rationale seems almost self evident. A typical enterprise interacts with its customers across multiple channels: one or more … Read more EAI for Marketers – Customer Data Platforms