CDP important for Customer Journey Management, Says Pointillist

Customer Journey Analytics vendor Pointillist have released this report based on a survey of over 1000 professionals. There’s some good data and analysis (report is free but you’ll need to fill up a signup form). There’s a full section on importance of having a centralized source of cross-channel (customer) data. Pointillist doesn’t use the term … Read more CDP important for Customer Journey Management, Says Pointillist

MarTech Standards – Customer Data Platform Specification

(Cover image is a diagram in the Oasis spec.) Thanks to Venky on LinkedIn, I came across this CDP specification on OASIS (Customer Data Platform Version 1.0 Committee Specification 01). The Technical Committee is chaired by Serge Huber of Jahia and Thomas Lund Sigdestad of Enonic.  This CDP specification illustrates Consent Management, Privacy Management, Personalization, Newsletters and … Read more MarTech Standards – Customer Data Platform Specification

How Do CDP Vendors Support Loyalty Programs

Should capabilities for loyalty management reside natively in your CDP or run outside of it? This is an important consideration if you are evaluating CDP platforms and have requirements to support loyalty/rewards programs. I write on RSG blog how CDP platforms support capabilities that are required to build loyalty program. https://lnkd.in/fsTc24m

CDP Vendor BlueVenn Announces Email Marketing

CDP vendor BlueVenn announced new email marketing capabilities as part of the platform. Many other CDP vendors already provide built-in email marketing, and several integrate with external email marketing platforms. Advantages of a built-in email marketing platform There are several advantages of a built-in email marketing platform. These include: less integration hassles one less vendor … Read more CDP Vendor BlueVenn Announces Email Marketing

MarTech Trend: Emergence of Vertical-focused CDPs

CDPs are an important foundational component of any MarTech stack. But the CDP marketplace is increasingly becoming crowded and therefore, vendors are now to differentiate their offerings. We have already seen vendors specializing based on data lifecycle (data management vs data activation), based on AI and ML capabilities and so forth. There are some who … Read more MarTech Trend: Emergence of Vertical-focused CDPs

Mastercard Acquires SessionM CDP

Financial services company Mastercard has agreed to buy longtime CDP vendor SessionM. To quote from the press release: The addition of SessionM will enhance Mastercard’s ability to help brands around the world deliver personalized, real-time offers and comprehensive campaign measurement based on robust, data-driven insights. Earlier, Oracle also acquired Loyalty… This post first appeared on … Read more Mastercard Acquires SessionM CDP

AltView Newsletter: New DMP Whitepaper plus news about Oracle and Tealium

Oracle to Acquire Loyalty Solution Provider CrowdTwist Oracle has signed an agreement to acquire CrowdTwist, a provider of cloud-based Loyalty solution. CrowdTwist offers capabilities for “discounts, points, check-ins or rewards.“ The CrowdTwist team will become part of Oracle CX Cloud and in future this solution will be integrated with CX Unity which includes Oracle’s Customer … Read more AltView Newsletter: New DMP Whitepaper plus news about Oracle and Tealium

AltView Newsletter: What are IBM, Oracle, Adobe, Salesforce and SAP up to in CDP marketplace?

What’s Up With CDPs From Big MarTech Vendors? Large infrastructure and MarTech mega vendors – IBM, Oracle, Adobe, Salesforce, and SAP – have been slow to join the CDP bandwagon. But all of them have now raised their stakes in this marketplace. Here’s a short summary of what these vendors are up to. CDPs – Do … Read more AltView Newsletter: What are IBM, Oracle, Adobe, Salesforce and SAP up to in CDP marketplace?