What to Make of the Open Data Initiative from Adobe, Microsoft, and SAP

This post first appeared on the RSG Blog. Enterprise software giants SAP, Adobe, and Microsoft jointly announced an “Open Data Initiative” at Microsoft’s Ignite conference in September. To quote from the press release, ….the Open Data Initiative, which is a common approach and set of resources for customers based on three guiding principles: Every organization owns … Read moreWhat to Make of the Open Data Initiative from Adobe, Microsoft, and SAP

EAI for Marketers – Customer Data Platforms

Cross-posted from LinkedIn Customer Data Platform (CDP) technology is an emerging category in the MarTech stack. David Raab coined the term and defines it as: “A marketer-managed system that creates a persistent, unified customer database accessible to other systems.” The rationale seems almost self evident. A typical enterprise interacts with its customers across multiple channels: one or more … Read moreEAI for Marketers – Customer Data Platforms