Amperity and Quaero CDPs Partner with third party data Providers

Customer Data Platforms (CDPs) mainly work on first party data. Recall that first party data is data of your customers collected directly by you. Your customers’ transaction data or their data in your CRM are examples of first party data. For a more complete profile, you often enrich this first party data with 2nd and … Read more Amperity and Quaero CDPs Partner with third party data Providers

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