This post first appeared on the RSG Blog. The fifth scenario or business use case for Customer Data Platform (CDP) technology is “Omnichannel & Offline Aggregation.” (The other four scenarios are described here: Scenario 1, Scenario 2, Scenario 3, Scenario 4.) Beyond Multi-Channel The ability to deliver content and services across multiple channels and devices
Based on inputs from many knowledgable people and my experiences, i believe that the reasons for failed CM projects (or CM projects failing to meet expectations), as with any other
Depending on the source (Forrester, Jupiter or some other analyst), the predictions for content management growth vary from one arbitrary number to another arbitrary number. However, the fact remains that