Customer Journey Analytics vendor Pointillist have released this report based on a survey of over 1000 professionals. There’s some good data and analysis (report is free but you’ll need to fill up a signup form). There’s a full section on importance of having a centralized source of cross-channel (customer) data. Pointillist doesn’t use the term
Adobe Intros Customer Journey Analytics in Adobe Analytics (header image source: Adobe) Adobe has added new capabilities for Customer Journey Analytics within its Analytics platform. For max benefit, you will
The MarTech marketplaces that RSG covers continue to evolve rapidly and have become more complex (with more overlaps!) this year. The Customer Data Platform (CDP) market is no different. In
Practical Artificial Intelligence: An Enterprise Playbook Friends and colleagues, Alan Pelz-Sharpe and Kashyap Kompella, have written this excellent primer on AI for Enterprises. The book is written for the line of
Look for best of breed solutions to build your own omni-channel stack exchange4media  organized MarTech India 2019 conference on Friday, August 23, 2019. I spoke about best practices for selecting products and
exchange4media  organized MarTech India 2019 conference on Friday, August 23, 2019. I spoke about best practices for selecting products and vendors for building your own omnichannel stack.  The  key takeaway was that
CDP vendor Evergage launched a new Data Warehousing Solution. To quote from their press release: Using the Data Warehouse solution, companies can give their business analysts comprehensive access to the
MarTech India 2019 Conference exchange4media is organizing MarTech India 2019 conference on Friday, August 23, 2019. The theme of the conference is “Transformative Technologies for Marketing in 2020 and Beyond”. They
Twilio SendGrid Ads launched SendGrid was primarily an email marketing platform that Twilio acquired. Twilio SendGrid Ads adds additional capabilities to create ads for Facebook, Instagram and Google. This could
Datawrkz launches Vizibl CDP AdTech provider Datawrkz has released a new CDP called Vizibl.  The website mentions its a “CDP for advertizers”, which is probably because of company’s roots in providing
India’s ZEE5 partners with Israel-based Optimove to build a customer data platform (CDP). Optimove has some interesting machine-learning based predictive modelling as well as segmentation capabilities. So here’s hoping ZEE5