Recently, I did this webinar on evolution of Content Management Systems. I’ve been covering different Content Management Marketplaces (ECM, WCM etc) for a long time now. So I went back to my reports from 2000s and looked at what the CM/ECM trends were in those years. Here are some slides from that webinar on how
CDPs are an important foundational component of any MarTech stack. But the CDP marketplace is increasingly becoming crowded and therefore, vendors are now to differentiate their offerings. We have already
Financial services company Mastercard has agreed to buy longtime CDP vendor SessionM. To quote from the press release: The addition of SessionM will enhance Mastercard’s ability to help brands around
Oracle to Acquire Loyalty Solution Provider CrowdTwist Oracle has signed an agreement to acquire CrowdTwist, a provider of cloud-based Loyalty solution. CrowdTwist offers capabilities for “discounts, points, check-ins or rewards.“
What’s Up With CDPs From Big MarTech Vendors? Large infrastructure and MarTech mega vendors – IBM, Oracle, Adobe, Salesforce, and SAP – have been slow to join the CDP bandwagon.
RSG receives many subscriber inquiries about what to expect from these major players, so here’s a short summary This post first appeared on the RSG Blog.
Large infrastructure and MarTech mega vendors – IBM, Oracle, Adobe, Salesforce, and SAP – have been slow to join the CDP bandwagon. Salesforce executives have in fact famously dismissed this
Even though portal-like capabilities remain relevant for building some digital experiences, RSG has discontinued covering Portal technology as a separate marketplace as the vendors themselves have largely folded into the Web
Lately I’ve seen several examples of organizations working with multiple Customer Data Platforms (CDPs). Earlier this month I debriefed a video-on-demand (VOD) firm that had licensed a Customer Data Platform
ZEE5 Partners with Quaero Indian Video on Demand service provider ZEE5 has tied up with Customer Data Platform (CDP) Quaero. Recall that ZEE5 also partnered with Optimove a while back. Optimove is also a
Indian Video on Demand service provider ZEE5 has tied up with Customer Data Platform (CDP) Quaero. Recall that ZEE5 also partnered with Optimove a while back. Optimove is also a Customer Data Platform