Mastercard Acquires SessionM CDP

Mastercard Acquires SessionM CDP

Financial services company Mastercard has agreed to buy longtime CDP vendor SessionM. To quote from the press release: The addition of SessionM will enhance Mastercard’s ability to help brands around the world deliver personalized, real-time offers and comprehensive campaign measurement based on robust, data-driven insights. Earlier, Oracle also acquired Loyalty…

This post first appeared on the RSG Blog.

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