Simplify Your Digital Technology Landscape.
- Build Your Omnichannel Marketing Stack
- Select the Right MarTech Products and Vendors
- Define Roadmap for Your Digital Experience Platform
From The Blog
What Does a CDP Do? Here’s a 7-minute explainer (carved out from my MarTech masterclass for a client).
Customer Data Platforms (CDPs) mainly work on first party data. Recall that first party data is data of your customers…
CDP vendor BlueConic have announced new orchestration capabilities. They call it Customer Lifecycle Orchestration. As shown in the screenshot, a…
We’re working on creating an Indian MarTech map. When there are several excellent MarTech landscape maps out there, do we…
Papers and Best Practices
My session at MarTech India Bridge 1. State of Marketing Technology and Plans for Indian MarTech Landscape Map.
Patient Management System selection, MarTech Stack advisory
Product positioning and benchmarking
MarTech stack advisory, CDP selection, Collaboration and Social tool selection