How Do CDP Vendors Support Loyalty Programs

Should capabilities for loyalty management reside natively in your CDP or run outside of it?

This is an important consideration if you are evaluating CDP platforms and have requirements to support loyalty/rewards programs.

I write on RSG blog how CDP platforms support capabilities that are required to build loyalty program. https://lnkd.in/fsTc24m


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If you would like to get short takes directly in your mailbox, please do consider subscribing to my newsletter. I won’t spam you and your information will be safe. I usually send it like once a week (or once in 15 days).