Digital Marketing Technology Evaluations – Version Two

We launched the first version of our digital marketing technology evaluation report last year. Since then, a lot has happened in the marketplace. Oracle has acquired numerous standalone niche vendors such as Eloqua,  Involver, Vitrue and Collective Intellect.  Not to be left behind, Salesforce acquired Buddy Media after it acquired Radian6 earlier. This hectic M&A activity was not ju…

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Post abstract cross-posted from Real Story Group.

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