CDPs – Do You Need More Than One?

CDPs – Do You Need More Than One?

Lately I’ve seen several examples of organizations working with multiple Customer Data Platforms (CDPs). Earlier this month I debriefed a video-on-demand (VOD) firm that had licensed a Customer Data Platform from Quaero. Then they also licensed Optimove’s CDP. Hey, wait: if a CDP is supposed to serve as a consolidated…

This post first appeared on the RSG Blog.

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