CDP Scenario 7: B2B Marketing Support

CDP Scenario 7: B2B Marketing Support

This post first appeared on the RSG Blog.

The seventh scenario or business use case for Customer Data Platform (CDP) technology is B2B Marketing Support. (The other scenarios are described here: Scenario 1, Scenario 2, Scenario 3. Scenario 4, Scenario 5 and Scenario 6 .) B2B Brings Unique Challenges Challenges of B2B marketing can differ from B2C scenarios.…

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