CDP Scenario 2: Predictive Analytics

This post first appeared on the RSG Blog.

This is the second in a series of posts outlining key business use cases for Customer Data Platform (CDP) technology.  As subscribers to RSG’s CDP vendor evaluations know, most vendors offer reporting and dashboard services as a backbone for analyzing unified customer profile information. Some then go a step further…

Continue reading CDP Scenario 2: Predictive Analytics #customeranalytics #cx #digitalmarketing

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