Customer Data Platforms (CDPs) mainly work on first party data. Recall that first party data is data of your customers collected directly by you. Your customers’ transaction data or their data in your CRM are examples of first party data. For a more complete profile, you often enrich this first party data with 2nd and … Read more Amperity and Quaero CDPs Partner with third party data Providers
Customer Journey Analytics vendor Pointillist have released this report based on a survey of over 1000 professionals. There’s some good data and analysis (report is free but you’ll need to fill up a signup form). There’s a full section on importance of having a centralized source of cross-channel (customer) data. Pointillist doesn’t use the term … Read more CDP important for Customer Journey Management, Says Pointillist
RSG receives many subscriber inquiries about what to expect from these major players, so here’s a short summary This post first appeared on the RSG Blog. Continue reading What’s Up With CDPs From Big MarTech Vendors?
The MarTech marketplaces that RSG covers continue to evolve rapidly and have become more complex (with more overlaps!) this year. The Customer Data Platform (CDP) market is no different. In fact, the CDP (orange) line on RSG’s Omnichannel Vendor Map seems perpetually under construction, with new stations getting added and… This post first appeared on … Read more Updates to CDP Vendor Evaluations
exchange4media organized MarTech India 2019 conference on Friday, August 23, 2019. I spoke about best practices for selecting products and vendors for building your own omnichannel stack. The key takeaway was that Omni-channel (as well as Digital Experience) Platforms don’t exist. You have to build them. It can be tempting to consider suite vendors as one-stop-shop for … Read more MarTech India 2019 Conference
CDP vendor Evergage launched a new Data Warehousing Solution. To quote from their press release: Using the Data Warehouse solution, companies can give their business analysts comprehensive access to the rich, unified customer and prospect data – collected, synthesized and housed in Evergage – to power in-depth analyses and drive… This post first appeared on … Read more Why Did CDP Vendor Evergage Launch a Data Warehouse?