The MarTech marketplaces that RSG covers continue to evolve rapidly and have become more complex (with more overlaps!) this year. The Customer Data Platform (CDP) market is no different. In fact, the CDP (orange) line on RSG’s Omnichannel Vendor Map seems perpetually under construction, with new stations getting added and… This post first appeared on … Read moreUpdates to CDP Vendor Evaluations
exchange4media organized MarTech India 2019 conference on Friday, August 23, 2019. I spoke about best practices for selecting products and vendors for building your own omnichannel stack. The key takeaway was that Omni-channel (as well as Digital Experience) Platforms don’t exist. You have to build them. It can be tempting to consider suite vendors as one-stop-shop for … Read moreMarTech India 2019 Conference
CDP vendor Evergage launched a new Data Warehousing Solution. To quote from their press release: Using the Data Warehouse solution, companies can give their business analysts comprehensive access to the rich, unified customer and prospect data – collected, synthesized and housed in Evergage – to power in-depth analyses and drive… This post first appeared on … Read moreWhy Did CDP Vendor Evergage Launch a Data Warehouse?