MarTech Trend: Emergence of Vertical-focused CDPs

CDPs are an important foundational component of any MarTech stack. But the CDP marketplace is increasingly becoming crowded and therefore, vendors are now to differentiate their offerings. We have already seen vendors specializing based on data lifecycle (data management vs data activation), based on AI and ML capabilities and so forth. There are some who … Read more MarTech Trend: Emergence of Vertical-focused CDPs

CDPs – Do You Need More Than One?

Lately I’ve seen several examples of organizations working with multiple Customer Data Platforms (CDPs). Earlier this month I debriefed a video-on-demand (VOD) firm that had licensed a Customer Data Platform from Quaero. Then they also licensed Optimove’s CDP. Hey, wait: if a CDP is supposed to serve as a consolidated… This post first appeared on … Read more CDPs – Do You Need More Than One?

ZEE5 partners with Quaero

Indian Video on Demand service provider ZEE5 has tied up with Customer Data Platform (CDP) Quaero. Recall that ZEE5 also partnered with Optimove a while back. Optimove is also a Customer Data Platform (CDP). Why Multiple CDPs? Having multiple CDPs is no longer surprising. In fact, not all CDPs (or for that matter, any two products in a … Read more ZEE5 partners with Quaero

Blockchain for Information Management

Blockchain is best known for its use by the alternative and controversial currency market and most notably Bitcoin. But Blockchain is not Bitcoin nor is Blockchain an alternative/crypto currency. Rather Blockchain is an underlying distributed ledger technology (DLT) that can be used in many different contexts other than Bitcoin. In fact, we are already seeing … Read more Blockchain for Information Management

Machine Learning as an alternative to rule based processes

There’s a lot of discussion about machine learning these days and pretty much every one (vendors, users) is talking about it. I remember attending courses on Artificial Intelligence, Machine Learning and even Artificial Neural Networks back in 1998. So what’s new? How have AI and ML evolved? I think a big reason why everyone is … Read more Machine Learning as an alternative to rule based processes

Fatwire “Rescues” Interwoven and Vignette

Forrester recently named Fatwire a Leader in their WCM for external Sites Quadrant. And the folks at Fatwire have already called two of their fellow-quads (for the lack of a better term), Interwoven and Vignette as legacy WCM products! Incidentally, Interwoven sits nicely in the Leader quadrant in the same report and was also named the fastest growing … Read more Fatwire “Rescues” Interwoven and Vignette

Open Text acquires Vignette

After Autonomy/Interwoven and Oracle/Sun news, here comes the third big news of the year. If Unilever can have multiple soaps and GM can have multiple car models, why can’t a Content Management vendor have multiple products? OT’s acquisition of Vignette points to this increasing “commoditization” of Content Management marketplace. There may be a lot of overlaps in … Read more Open Text acquires Vignette

Oracle buys Sun

Oracle announced it will acquire Sun. Another big Portal/Content Management vendor is now an infrastructure vendor. Sometimes I wonder if  everything will soon become an appliance – you buy a Solaris box and it will come bundled not only with the OS (obviously) but also with WebCenter (or one of the numerous Oracle Portal type products), … Read more Oracle buys Sun

Autonomy Acquires Interwoven

It was a usual hectic day at work when I read about this sudden interesting development of Interwoven to be acquired by Autonomy. You can read more about it at CMS Watch and CMS Wire. I felt a bit sad – Interwoven was one of the few pure play CMS vendors and pioneered many of the Content … Read more Autonomy Acquires Interwoven

Goodbye 2008, Welcome 2009

Okay so another year comes to an end and while we welcome the new year, here’s a look at some of the themes (in a random order) of the year gone by that might have an impact on the Content Technologies next year. Verticalized Applications Content Management Systems as horizontal solutions have been there for … Read more Goodbye 2008, Welcome 2009