Large infrastructure and MarTech mega vendors – IBM, Oracle, Adobe, Salesforce, and SAP – have been slow to join the CDP bandwagon. Salesforce executives have in fact famously dismissed this technology in the past as a passing fad. But all of them have now raised their stakes in this marketplace.… This post first appeared on … Read more What’s Up With CDPs From Big MarTech Vendors?
There’s a lot of discussion about machine learning these days and pretty much every one (vendors, users) is talking about it. I remember attending courses on Artificial Intelligence, Machine Learning and even Artificial Neural Networks back in 1998. So what’s new? How have AI and ML evolved? I think a big reason why everyone is … Read more Machine Learning as an alternative to rule based processes
While there’s a widespread usage of digital and social media within organizations’ value chains, there are several questions that I hear often. E.g., How do you measure the impact of these initiatives? There are several use cases for which social media can be used. How do you actually prioritize these and decide what you want … Read more How do you Measure the Impact of a Social Media Initiative?
For a while, i’ve only been cross posting blogs from the Real Story Group blog on this blog. That’s going to change a bit now. I’ve enrolled in the Doctoral Programme at the Faculty of Management Studies, University of Delhi. My Ph.D. topic is around Social Media usage in Indian organisations and I plan to use social media, … Read more New topic for this blog