What’s Up With CDPs From Big MarTech Vendors?

Large infrastructure and MarTech mega vendors – IBM, Oracle, Adobe, Salesforce, and SAP – have been slow to join the CDP bandwagon. Salesforce executives have in fact famously dismissed this technology in the past as a passing fad. But all of them have now raised their stakes in this marketplace.… This post first appeared on … Read moreWhat’s Up With CDPs From Big MarTech Vendors?

Machine Learning as an alternative to rule based processes

There’s a lot of discussion about machine learning these days and pretty much every one (vendors, users) is talking about it. I remember attending courses on Artificial Intelligence, Machine Learning and even Artificial Neural Networks back in 1998. So what’s new? How have AI and ML evolved? I think a big reason why everyone is … Read moreMachine Learning as an alternative to rule based processes

How do you Measure the Impact of a Social Media Initiative?

While there’s a widespread usage of digital and social media within organizations’ value chains, there are several questions that I hear often. E.g., How  do you measure the impact of these initiatives? There are several use cases for which social media can be used. How do you actually prioritize these and decide what you want … Read moreHow do you Measure the Impact of a Social Media Initiative?