AltView Newsletter: New DMP Whitepaper plus news about Oracle and Tealium

Oracle to Acquire Loyalty Solution Provider CrowdTwist Oracle has signed an agreement to acquire CrowdTwist, a provider of cloud-based Loyalty solution. CrowdTwist offers capabilities for “discounts, points, check-ins or rewards.“ The CrowdTwist team will become part of Oracle CX Cloud and in future this solution will be integrated with CX Unity which includes Oracle’s Customer … Read moreAltView Newsletter: New DMP Whitepaper plus news about Oracle and Tealium

AltView Newsletter: Multiple Vs Single CDPs, plus news about Quaero, Oracle and WordPress

ZEE5 Partners with Quaero Indian Video on Demand service provider ZEE5 has tied up with Customer Data Platform (CDP) Quaero. Recall that ZEE5 also partnered with Optimove a while back. Optimove is also a Customer Data Platform (CDP). Having multiple CDPs is no longer surprising. In fact, not all CDPs (or for that matter, any two products in a … Read moreAltView Newsletter: Multiple Vs Single CDPs, plus news about Quaero, Oracle and WordPress

AltView Newsletter: Adobe’s New Customer Journey Analytics Plus News About Oracle and New CDP Evaluations

Adobe Intros Customer Journey Analytics in Adobe Analytics (header image source: Adobe) Adobe has added new capabilities for Customer Journey Analytics within its Analytics platform. For max benefit, you will need to use these capabilities in conjunction with Adobe Experience Platform, which is Adobe’s upcoming Customer Data Platform (CDP) offering.  AEP will stitch together customer … Read moreAltView Newsletter: Adobe’s New Customer Journey Analytics Plus News About Oracle and New CDP Evaluations

AltView Newsletter: New AI Book, plus news about Acquia and AgilOne

Practical Artificial Intelligence: An Enterprise Playbook

Friends and colleagues, Alan Pelz-Sharpe and Kashyap Kompella, have written this excellent primer on AI for Enterprises. The book is written for the line of business managers, project managers and anyone considering an AI project. Alan promises, “no math (is) required” to understand this book.

It is a very practical take on all aspects of AI for enterprises. The book covers use cases, how to build an AI strategy and select vendors. It even goes into the “dark side of AI”. All in all, it is a very enjoyable and easy to understand book on AI. 

Kindle and Paperback versions are available on Amazon (India) and Amazon (US).

 


Acquia Acquires Cohesion
 

Acquia, the company that provides services around open source Drupal CMS, has acquired UK-based Cohesion. Cohesion is the maker of DX8 Site Builder and Page Editor. This product is being referred to as a “low-code Drupal website builder”. The press release mentions:

This acquisition allows Acquia to continue simplifying the way organizations of all sizes build, style, and design websites.

So Drupal became so complex that they now need to buy a product to simplify building websites!

To be fair, Acquia (or Drupal) is not the only product that requires additional products to “simplify” website development. For example, the other popular PHP-based CMS WordPress also has several such site and theme builders. I’ve worked with several of those site builders and found that they often end up creating code and templates that tightly club presentation with content, something that goes against the very premise of using a CMS. Hopefully, DX8 won’t do that. You can check the product here.

 


AgilOne Announces Cohort Analysis

CDP vendor AgilOne has released new set of analytics capabilities to allow you to do cohort analysis.

Cohort analytics is a type of analytics that allows you to create subsets of your users based on their common characteristics and then use those subsets for your analysis. 

This is helpful capability. And, yet another example of overlap between CDP and Analytics….

Read moreAltView Newsletter: New AI Book, plus news about Acquia and AgilOne

AltView Newsletter: Building Omnichannel Stack plus news about BlueVenn, ThoughtSpot and SDL

Look for best of breed solutions to build your own omni-channel stack exchange4media  organized MarTech India 2019 conference on Friday, August 23, 2019. I spoke about best practices for selecting products and vendors for building your own omnichannel stack.  The  key takeaway was that Omni-channel (as well as Digital Experience) Platforms don’t exist. You have to build them. … Read moreAltView Newsletter: Building Omnichannel Stack plus news about BlueVenn, ThoughtSpot and SDL

#MarTechIndia plus news about Evergage and Segment

MarTech India 2019 Conference exchange4media is organizing MarTech India 2019 conference on Friday, August 23, 2019. The theme of the conference is “Transformative Technologies for Marketing in 2020 and Beyond”. They have put together an excellent agenda. I’ll be speaking on product selection for building your omnichannel marketing stack. Hope to see you there… Evergage Launches … Read more#MarTechIndia plus news about Evergage and Segment

Twilio SendGrid launches Ads plus news about Salesforce, ZyloTech and IgnitionOne

Twilio SendGrid Ads launched SendGrid was primarily an email marketing platform that Twilio acquired. Twilio SendGrid Ads adds additional capabilities to create ads for Facebook, Instagram and Google. This could be very useful. You can reuse your campaign content across emails and ads (or posts). You can also have a single user repository for email … Read moreTwilio SendGrid launches Ads plus news about Salesforce, ZyloTech and IgnitionOne

Datawrkz, SugarCRM announce new products

Datawrkz launches Vizibl CDP AdTech provider Datawrkz has released a new CDP called Vizibl.  The website mentions its a “CDP for advertizers”, which is probably because of company’s roots in providing adtech solutions. The other point that the company makes is that the product is targeted at small and mid-sized clients. CEO, Senthil Govindan’s LinkedIn post … Read moreDatawrkz, SugarCRM announce new products

AltView Newsletter: News about Optimove, Lytics and mParticle

India’s ZEE5 partners with Israel-based Optimove to build a customer data platform (CDP). Optimove has some interesting machine-learning based predictive modelling as well as segmentation capabilities. So here’s hoping ZEE5 will improve its content recommendations. Lytics announces StartSmart StartSmart is an 8-week program to get Marketers to come upto speed with Lytics and get up … Read moreAltView Newsletter: News about Optimove, Lytics and mParticle