CSC sues TCS

Another week, another lawsuit. CSC has sued TCS for “improperly accessing and using CSC’s confidential, proprietary and trade secret information and source code to develop Defendants’ competing software product.” I am sure TCS will respond in the court, so I won’t comment on the merits of the case. But in general terms, I think we … Read more CSC sues TCS

Mindtree Personalization Effectiveness Model

Bismi Ravindran and I collaborated on this model for Personalization Effectiveness. If you are implementing personalization strategies, we think this could be a helpful framework. This model is sort of like a maturity model, with three categories and 11 dimensions. For each dimension, we define five effectiveness levels. Mindtree has made it a free download. … Read more Mindtree Personalization Effectiveness Model

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