AltView Newsletter: New AI Book, plus news about Acquia and AgilOne

Practical Artificial Intelligence: An Enterprise Playbook

Friends and colleagues, Alan Pelz-Sharpe and Kashyap Kompella, have written this excellent primer on AI for Enterprises. The book is written for the line of business managers, project managers and anyone considering an AI project. Alan promises, “no math (is) required” to understand this book.

It is a very practical take on all aspects of AI for enterprises. The book covers use cases, how to build an AI strategy and select vendors. It even goes into the “dark side of AI”. All in all, it is a very enjoyable and easy to understand book on AI. 

Kindle and Paperback versions are available on Amazon (India) and Amazon (US).

 


Acquia Acquires Cohesion
 

Acquia, the company that provides services around open source Drupal CMS, has acquired UK-based Cohesion. Cohesion is the maker of DX8 Site Builder and Page Editor. This product is being referred to as a “low-code Drupal website builder”. The press release mentions:

This acquisition allows Acquia to continue simplifying the way organizations of all sizes build, style, and design websites.

So Drupal became so complex that they now need to buy a product to simplify building websites!

To be fair, Acquia (or Drupal) is not the only product that requires additional products to “simplify” website development. For example, the other popular PHP-based CMS WordPress also has several such site and theme builders. I’ve worked with several of those site builders and found that they often end up creating code and templates that tightly club presentation with content, something that goes against the very premise of using a CMS. Hopefully, DX8 won’t do that. You can check the product here.

 


AgilOne Announces Cohort Analysis

CDP vendor AgilOne has released new set of analytics capabilities to allow you to do cohort analysis.

Cohort analytics is a type of analytics that allows you to create subsets of your users based on their common characteristics and then use those subsets for your analysis. 

This is helpful capability. And, yet another example of overlap between CDP and Analytics….

Read moreAltView Newsletter: New AI Book, plus news about Acquia and AgilOne

AltView Newsletter: Building Omnichannel Stack plus news about BlueVenn, ThoughtSpot and SDL

Look for best of breed solutions to build your own omni-channel stack exchange4media  organized MarTech India 2019 conference on Friday, August 23, 2019. I spoke about best practices for selecting products and vendors for building your own omnichannel stack.  The  key takeaway was that Omni-channel (as well as Digital Experience) Platforms don’t exist. You have to build them. … Read moreAltView Newsletter: Building Omnichannel Stack plus news about BlueVenn, ThoughtSpot and SDL

MarTech India 2019 Conference

exchange4media  organized MarTech India 2019 conference on Friday, August 23, 2019. I spoke about best practices for selecting products and vendors for building your own omnichannel stack.  The  key takeaway was that Omni-channel (as well as Digital Experience) Platforms don’t exist. You have to build them. It can be tempting to consider suite vendors as one-stop-shop for … Read moreMarTech India 2019 Conference

Why Did CDP Vendor Evergage Launch a Data Warehouse?

CDP vendor Evergage launched a new Data Warehousing Solution. To quote from their press release: Using the Data Warehouse solution, companies can give their business analysts comprehensive access to the rich, unified customer and prospect data – collected, synthesized and housed in Evergage – to power in-depth analyses and drive… This post first appeared on … Read moreWhy Did CDP Vendor Evergage Launch a Data Warehouse?

#MarTechIndia plus news about Evergage and Segment

MarTech India 2019 Conference exchange4media is organizing MarTech India 2019 conference on Friday, August 23, 2019. The theme of the conference is “Transformative Technologies for Marketing in 2020 and Beyond”. They have put together an excellent agenda. I’ll be speaking on product selection for building your omnichannel marketing stack. Hope to see you there… Evergage Launches … Read more#MarTechIndia plus news about Evergage and Segment

Twilio SendGrid launches Ads plus news about Salesforce, ZyloTech and IgnitionOne

Twilio SendGrid Ads launched SendGrid was primarily an email marketing platform that Twilio acquired. Twilio SendGrid Ads adds additional capabilities to create ads for Facebook, Instagram and Google. This could be very useful. You can reuse your campaign content across emails and ads (or posts). You can also have a single user repository for email … Read moreTwilio SendGrid launches Ads plus news about Salesforce, ZyloTech and IgnitionOne

Datawrkz, SugarCRM announce new products

Datawrkz launches Vizibl CDP AdTech provider Datawrkz has released a new CDP called Vizibl.  The website mentions its a “CDP for advertizers”, which is probably because of company’s roots in providing adtech solutions. The other point that the company makes is that the product is targeted at small and mid-sized clients. CEO, Senthil Govindan’s LinkedIn post … Read moreDatawrkz, SugarCRM announce new products

AltView Newsletter: News about Optimove, Lytics and mParticle

India’s ZEE5 partners with Israel-based Optimove to build a customer data platform (CDP). Optimove has some interesting machine-learning based predictive modelling as well as segmentation capabilities. So here’s hoping ZEE5 will improve its content recommendations. Lytics announces StartSmart StartSmart is an 8-week program to get Marketers to come upto speed with Lytics and get up … Read moreAltView Newsletter: News about Optimove, Lytics and mParticle

Salesforce to Acquire Tableau

Salesforce announced it will acquire Tableau for $15.7B, its most expensive acquisition yet. Earlier, Google acquired Looker. For Digital Marketing Technology, especially for those use cases that require a unified customer profile across channels, Analytics plays a very important part. I think of these as three important pillars for these use cases: Customer Data Platforms … Read moreSalesforce to Acquire Tableau

SAP Announces CDP

SAP made some announcements related to customer experience (CX) at its annual conference in Florida. Like all its mega-vendor competitors, SAP says it will strengthen its CX Suite. Interestingly, this includes plans for rolling out a customer data platform (CDP). Everyone wants a piece of the pie I’m actually surprised… This post first appeared on … Read moreSAP Announces CDP