Mastercard Acquires SessionM CDP

Financial services company Mastercard has agreed to buy longtime CDP vendor SessionM. To quote from the press release: The addition of SessionM will enhance Mastercard’s ability to help brands around the world deliver personalized, real-time offers and comprehensive campaign measurement based on robust, data-driven insights. Earlier, Oracle also acquired Loyalty… This post first appeared on … Read moreMastercard Acquires SessionM CDP

AltView Newsletter: New DMP Whitepaper plus news about Oracle and Tealium

Oracle to Acquire Loyalty Solution Provider CrowdTwist Oracle has signed an agreement to acquire CrowdTwist, a provider of cloud-based Loyalty solution. CrowdTwist offers capabilities for “discounts, points, check-ins or rewards.“ The CrowdTwist team will become part of Oracle CX Cloud and in future this solution will be integrated with CX Unity which includes Oracle’s Customer … Read moreAltView Newsletter: New DMP Whitepaper plus news about Oracle and Tealium

AltView Newsletter: What are IBM, Oracle, Adobe, Salesforce and SAP up to in CDP marketplace?

What’s Up With CDPs From Big MarTech Vendors? Large infrastructure and MarTech mega vendors – IBM, Oracle, Adobe, Salesforce, and SAP – have been slow to join the CDP bandwagon. But all of them have now raised their stakes in this marketplace. Here’s a short summary of what these vendors are up to. CDPs – Do … Read moreAltView Newsletter: What are IBM, Oracle, Adobe, Salesforce and SAP up to in CDP marketplace?

What’s Up With CDPs From Big MarTech Vendors?

Large infrastructure and MarTech mega vendors – IBM, Oracle, Adobe, Salesforce, and SAP – have been slow to join the CDP bandwagon. Salesforce executives have in fact famously dismissed this technology in the past as a passing fad. But all of them have now raised their stakes in this marketplace.… This post first appeared on … Read moreWhat’s Up With CDPs From Big MarTech Vendors?

Adding Liferay and Jahia to WCM Evaluations

Even though portal-like capabilities remain relevant for building some digital experiences, RSG has discontinued covering Portal technology as a separate marketplace as the vendors themselves have largely folded into the Web Content & Experience Management (WCM) space. So, we’ve expanded the scope of RSG’s WCM vendor evaluations, both with a new review… This post first appeared on … Read moreAdding Liferay and Jahia to WCM Evaluations

CDPs – Do You Need More Than One?

Lately I’ve seen several examples of organizations working with multiple Customer Data Platforms (CDPs). Earlier this month I debriefed a video-on-demand (VOD) firm that had licensed a Customer Data Platform from Quaero. Then they also licensed Optimove’s CDP. Hey, wait: if a CDP is supposed to serve as a consolidated… This post first appeared on … Read moreCDPs – Do You Need More Than One?

AltView Newsletter: Multiple Vs Single CDPs, plus news about Quaero, Oracle and WordPress

ZEE5 Partners with Quaero Indian Video on Demand service provider ZEE5 has tied up with Customer Data Platform (CDP) Quaero. Recall that ZEE5 also partnered with Optimove a while back. Optimove is also a Customer Data Platform (CDP). Having multiple CDPs is no longer surprising. In fact, not all CDPs (or for that matter, any two products in a … Read moreAltView Newsletter: Multiple Vs Single CDPs, plus news about Quaero, Oracle and WordPress

ZEE5 partners with Quaero

Indian Video on Demand service provider ZEE5 has tied up with Customer Data Platform (CDP) Quaero. Recall that ZEE5 also partnered with Optimove a while back. Optimove is also a Customer Data Platform (CDP). Why Multiple CDPs? Having multiple CDPs is no longer surprising. In fact, not all CDPs (or for that matter, any two products in a … Read moreZEE5 partners with Quaero

AltView Newsletter: Adobe’s New Customer Journey Analytics Plus News About Oracle and New CDP Evaluations

Adobe Intros Customer Journey Analytics in Adobe Analytics (header image source: Adobe) Adobe has added new capabilities for Customer Journey Analytics within its Analytics platform. For max benefit, you will need to use these capabilities in conjunction with Adobe Experience Platform, which is Adobe’s upcoming Customer Data Platform (CDP) offering.  AEP will stitch together customer … Read moreAltView Newsletter: Adobe’s New Customer Journey Analytics Plus News About Oracle and New CDP Evaluations

Updates to CDP Vendor Evaluations

The MarTech marketplaces that RSG covers continue to evolve rapidly and have become more complex (with more overlaps!) this year. The Customer Data Platform (CDP) market is no different. In fact, the CDP (orange) line on RSG’s Omnichannel Vendor Map seems perpetually under construction, with new stations getting added and… This post first appeared on … Read moreUpdates to CDP Vendor Evaluations