CDP Scenario 9: Advanced Customer Data Management

This post first appeared on the RSG Blog. The ninth and final scenario or business use case for Customer Data Platform (CDP) technology is Advanced Customer Data Management. (The other scenarios are described here: Scenario 1, Scenario 2, Scenario 3. Scenario 4, Scenario 5, Scenario 6, Scenario 7 and Scenario 8.) At some level, all … Read moreCDP Scenario 9: Advanced Customer Data Management