Financial services company Mastercard has agreed to buy longtime CDP vendor SessionM. To quote from the press release: The addition of SessionM will enhance Mastercard’s ability to help brands around the world deliver personalized, real-time offers and comprehensive campaign measurement based on robust, data-driven insights. Earlier, Oracle also acquired Loyalty… This post first appeared on … Read moreMastercard Acquires SessionM CDP
Large infrastructure and MarTech mega vendors – IBM, Oracle, Adobe, Salesforce, and SAP – have been slow to join the CDP bandwagon. Salesforce executives have in fact famously dismissed this technology in the past as a passing fad. But all of them have now raised their stakes in this marketplace.… This post first appeared on … Read moreWhat’s Up With CDPs From Big MarTech Vendors?
Even though portal-like capabilities remain relevant for building some digital experiences, RSG has discontinued covering Portal technology as a separate marketplace as the vendors themselves have largely folded into the Web Content & Experience Management (WCM) space. So, we’ve expanded the scope of RSG’s WCM vendor evaluations, both with a new review… This post first appeared on … Read moreAdding Liferay and Jahia to WCM Evaluations
Lately I’ve seen several examples of organizations working with multiple Customer Data Platforms (CDPs). Earlier this month I debriefed a video-on-demand (VOD) firm that had licensed a Customer Data Platform from Quaero. Then they also licensed Optimove’s CDP. Hey, wait: if a CDP is supposed to serve as a consolidated… This post first appeared on … Read moreCDPs – Do You Need More Than One?
The MarTech marketplaces that RSG covers continue to evolve rapidly and have become more complex (with more overlaps!) this year. The Customer Data Platform (CDP) market is no different. In fact, the CDP (orange) line on RSG’s Omnichannel Vendor Map seems perpetually under construction, with new stations getting added and… This post first appeared on … Read moreUpdates to CDP Vendor Evaluations
CDP vendor Evergage launched a new Data Warehousing Solution. To quote from their press release: Using the Data Warehouse solution, companies can give their business analysts comprehensive access to the rich, unified customer and prospect data – collected, synthesized and housed in Evergage – to power in-depth analyses and drive… This post first appeared on … Read moreWhy Did CDP Vendor Evergage Launch a Data Warehouse?
This post first appeared on the RSG Blog. The Customer Data Platform (CDP) marketplace is rapidly evolving and we are continuously updating our evaluations to track updates to existing offerings as well as to add new vendors. RSG’s latest update has the following new vendors: ActionIQ: CDP focused on complex, enterprisewide data management use cases … Read moreUpdates to CDP Vendor Evaluations
One major selling point of newer, cloud-based marketing tools such as Customer Data Platforms (CDPs) and Journey Orchestration Engines (JOEs) is that you can quickly get started without involving IT, and that your marketers and other customer experience specialists can do everything on their own. Myth or Reality? It is… #EntArch #martech This post first … Read moreMyth: IT Not Required for Marketing Platforms
Last week, Adobe made a few announcements related to Data Management and adjacent technologies and marketplaces. Coming amid the vendor’s annual summit featuring the usual spate of sports-and-entertainment dignitaries, it’s always a challenge to figure out what’s substance from what’s splash, but I’ll try. The two key announcements were related… #cx #customerdata #digitalmarketing This post … Read moreWhat’s New in Adobe’s Data Management Offerings?
This month has been hectic for CDP market, especially with large enterprise software vendors jumping in. Informatica bought AllSight and then Adobe and Salesforce announced their CDP offerings. We’ll have more to say in a bit about Adobe, but this post is about Salesforce. Salesforce About-Face Bob Stutz, CEO of… This post first appeared on … Read moreSalesforce Changes Its Mind on CDPs