Amperity and Quaero CDPs Partner with third party data Providers

Customer Data Platforms (CDPs) mainly work on first party data. Recall that first party data is data of your customers collected directly by you. Your customers’ transaction data or their data in your CRM are examples of first party data. For a more complete profile, you often enrich this first party data with 2nd and … Read more Amperity and Quaero CDPs Partner with third party data Providers

CDP BlueConic Announces Orchestration Capabilities

CDP vendor BlueConic have announced new orchestration capabilities. They call it Customer Lifecycle Orchestration. As shown in the screenshot, a lifecycle consists of many stages in a customer journey. You define these stages and then for each stage, you define a custom interaction. You also define the criteria that trigger these interactions. Pic: Lifecycles in … Read more CDP BlueConic Announces Orchestration Capabilities

Evolution of Content Management Systems

Recently, I did this webinar on evolution of Content Management Systems. I’ve been covering different Content Management Marketplaces (ECM, WCM etc) for a long time now. So I went back to my reports from 2000s and looked at what the CM/ECM trends were in those years. Here are some slides from that webinar on how … Read more Evolution of Content Management Systems

CDP important for Customer Journey Management, Says Pointillist

Customer Journey Analytics vendor Pointillist have released this report based on a survey of over 1000 professionals. There’s some good data and analysis (report is free but you’ll need to fill up a signup form). There’s a full section on importance of having a centralized source of cross-channel (customer) data. Pointillist doesn’t use the term … Read more CDP important for Customer Journey Management, Says Pointillist

MarTech Standards – Customer Data Platform Specification

(Cover image is a diagram in the Oasis spec.) Thanks to Venky on LinkedIn, I came across this CDP specification on OASIS (Customer Data Platform Version 1.0 Committee Specification 01). The Technical Committee is chaired by Serge Huber of Jahia and Thomas Lund Sigdestad of Enonic.  This CDP specification illustrates Consent Management, Privacy Management, Personalization, Newsletters and … Read more MarTech Standards – Customer Data Platform Specification

Framework for Analysing Success of MarTech Initiatives Part 1 – Setting Up The Context

Martech-model

Marketing Technology, or MarTech, is exploding as a technology category. While several constituents of MarTech, e.g., Web Content Management (WCM or CMS), Digital Asset Management (DAM) and CRM have been there for long time, several new technologies like Customer Data Platforms (CDPs) and Journey Orchestration Engines (JOEs) are emerging. In fact, there are thousands of … Read more Framework for Analysing Success of MarTech Initiatives Part 1 – Setting Up The Context

Checklist – Working Remotely/Setting Up Home Office

I wrote this post originally about 10 years back when I started working remotely. As a result of Coronavirus pandemic, lot of people are having to work from home. So here goes an updated version. Here are some tools that work for me. I am not recommending anything here, just mentioning what work for me.  Also, … Read more Checklist – Working Remotely/Setting Up Home Office

How Do CDP Vendors Support Loyalty Programs

Should capabilities for loyalty management reside natively in your CDP or run outside of it? This is an important consideration if you are evaluating CDP platforms and have requirements to support loyalty/rewards programs. I write on RSG blog how CDP platforms support capabilities that are required to build loyalty program. https://lnkd.in/fsTc24m