I wrote this post originally about 10 years back when I started working remotely. As a result of Coronavirus pandemic, lot of people are having to work from home. So here goes an updated version. Here are some tools that work for me. I am not recommending anything here, just mentioning what work for me. Also, … Read more Checklist – Working Remotely/Setting Up Home Office
Should capabilities for loyalty management reside natively in your CDP or run outside of it? This is an important consideration if you are evaluating CDP platforms and have requirements to support loyalty/rewards programs. I write on RSG blog how CDP platforms support capabilities that are required to build loyalty program. https://lnkd.in/fsTc24m
I am planning to curate a list of MarTech products and vendors active in India. If you’d like to suggest products or vendors, you can do it here. I’ll share the findings with everyone. Oh, and of course, I won’t spam you or disclose any personal information (i.e., if you provide your name/email id etc). … Read more MarTech Products and Vendors Active In India
CDP vendor BlueVenn announced new email marketing capabilities as part of the platform. Many other CDP vendors already provide built-in email marketing, and several integrate with external email marketing platforms. Advantages of a built-in email marketing platform There are several advantages of a built-in email marketing platform. These include: less integration hassles one less vendor … Read more CDP Vendor BlueVenn Announces Email Marketing
CDPs are an important foundational component of any MarTech stack. But the CDP marketplace is increasingly becoming crowded and therefore, vendors are now to differentiate their offerings. We have already seen vendors specializing based on data lifecycle (data management vs data activation), based on AI and ML capabilities and so forth. There are some who … Read more MarTech Trend: Emergence of Vertical-focused CDPs
Financial services company Mastercard has agreed to buy longtime CDP vendor SessionM. To quote from the press release: The addition of SessionM will enhance Mastercard’s ability to help brands around the world deliver personalized, real-time offers and comprehensive campaign measurement based on robust, data-driven insights. Earlier, Oracle also acquired Loyalty… This post first appeared on … Read more Mastercard Acquires SessionM CDP
Large infrastructure and MarTech mega vendors – IBM, Oracle, Adobe, Salesforce, and SAP – have been slow to join the CDP bandwagon. Salesforce executives have in fact famously dismissed this technology in the past as a passing fad. But all of them have now raised their stakes in this marketplace.… This post first appeared on … Read more What’s Up With CDPs From Big MarTech Vendors?
Even though portal-like capabilities remain relevant for building some digital experiences, RSG has discontinued covering Portal technology as a separate marketplace as the vendors themselves have largely folded into the Web Content & Experience Management (WCM) space. So, we’ve expanded the scope of RSG’s WCM vendor evaluations, both with a new review… This post first appeared on … Read more Adding Liferay and Jahia to WCM Evaluations
Lately I’ve seen several examples of organizations working with multiple Customer Data Platforms (CDPs). Earlier this month I debriefed a video-on-demand (VOD) firm that had licensed a Customer Data Platform from Quaero. Then they also licensed Optimove’s CDP. Hey, wait: if a CDP is supposed to serve as a consolidated… This post first appeared on … Read more CDPs – Do You Need More Than One?