AltView Newsletter: News about Optimove, Lytics and mParticle

India’s ZEE5 partners with Israel-based Optimove to build a customer data platform (CDP). Optimove has some interesting machine-learning based predictive modelling as well as segmentation capabilities. So here’s hoping ZEE5 will improve its content recommendations. Lytics announces StartSmart StartSmart is an 8-week program to get Marketers to come upto speed with Lytics and get up … Read moreAltView Newsletter: News about Optimove, Lytics and mParticle