Where Do You House Your Personalization?

Personalization is a key tool in Marketer’s toolkit and as with many other capabilities, there are multiple places to house your personalization “engine”. Of course, there is no single right answer and you could mix and match different strategies for different scenarios. Each alternative has its pros and cons. With the end system or channel … Read moreWhere Do You House Your Personalization?

Myth: IT Not Required for Marketing Platforms

One major selling point of newer, cloud-based marketing tools such as Customer Data Platforms (CDPs) and Journey Orchestration Engines (JOEs) is that you can quickly get started without involving IT, and that your marketers and other customer experience specialists can do everything on their own. Myth or Reality? It is… #EntArch #martech This post first … Read moreMyth: IT Not Required for Marketing Platforms

What’s New in Adobe’s Data Management Offerings?

Last week, Adobe made a few announcements related to Data Management and adjacent technologies and marketplaces. Coming amid the vendor’s annual summit featuring the usual spate of sports-and-entertainment dignitaries, it’s always a challenge to figure out what’s substance from what’s splash, but I’ll try. The two key announcements were related… #cx #customerdata #digitalmarketing This post … Read moreWhat’s New in Adobe’s Data Management Offerings?