CDP Scenario 9: Advanced Customer Data Management

This post first appeared on the RSG Blog. The ninth and final scenario or business use case for Customer Data Platform (CDP) technology is Advanced Customer Data Management. (The other scenarios are described here: Scenario 1, Scenario 2, Scenario 3. Scenario 4, Scenario 5, Scenario 6, Scenario 7 and Scenario 8.) At some level, all … Read more CDP Scenario 9: Advanced Customer Data Management

CDP Scenario 8: Digital Advertising Support

This post first appeared on the RSG Blog. The eighth scenario or business use case for Customer Data Platform (CDP) technology is Digital Advertising Support. (The other scenarios are described here: Scenario 1, Scenario 2, Scenario 3. Scenario 4, Scenario 5, Scenario 6 and Scenario 7.) First-Party vs. Third-Party Data CDPs mostly target marketing (and … Read more CDP Scenario 8: Digital Advertising Support