CDP Scenario 5: Omnichannel and Offline Aggregation

This post first appeared on the RSG Blog. The fifth scenario or business use case for Customer Data Platform (CDP) technology is “Omnichannel & Offline Aggregation.” (The other four scenarios are described here: Scenario 1, Scenario 2, Scenario 3, Scenario 4.) Beyond Multi-Channel The ability to deliver content and services across multiple channels and devices … Read moreCDP Scenario 5: Omnichannel and Offline Aggregation

CDP Scenario 4: Ecommerce Recommendations & Optimization

This post first appeared on the RSG Blog. The fourth scenario or business use case for Customer Data Platform (CDP) technology is Ecommerce Recommendations & Optimization. (The other three scenarios are described here: Scenario 1, Scenario 2, Scenario 3.) Similar But Different… In some respects, this scenario is similar to CDP Scenario 3: “Online Personalization … Read moreCDP Scenario 4: Ecommerce Recommendations & Optimization

CDP Scenario 3: Online Personalization and Experience Optimization

This post first appeared on the RSG Blog. The third scenario or business use case for Customer Data Platform (CDP) technology is Online Personalization & Experience Optimization. (The first two scenarios are described here: Scenario 1, Scenario 2.) Personalization for Customer Experience (CX) If your enterprise seeks to optimize customer experience (CX), then segmentation and … Read moreCDP Scenario 3: Online Personalization and Experience Optimization

CDP Scenario 2: Predictive Analytics

This post first appeared on the RSG Blog. This is the second in a series of posts outlining key business use cases for Customer Data Platform (CDP) technology.  As subscribers to RSG’s CDP vendor evaluations know, most vendors offer reporting and dashboard services as a backbone for analyzing unified customer profile information. Some then go … Read moreCDP Scenario 2: Predictive Analytics