The digital marketing technology world moves quickly. To keep up with the changes, we have just released a major update to our Digital Marketing Technology vendor evaluations. Version 2.0 of this report finds Adobe, IBM, Oracle, and Salesforce cobbling together broad digital marketing capabilities via acquisitions. The research also evaluates key independent players, like Act-On, … Read more Major Updates to our Digital Marketing Technology Evaluations
Nearly all the tools in the marketplaces we cover claim to excel in "collaboration" services. Who could possibly not? To some extent the vendors are justified, since collaboration has many flavors. For example, enterprises looking to create more collaborative digital environments often ask us if they should use their: Existing Document Management tools such as … Read more Do Documentum, IBM WebSphere, and SocialText really compete? Which path should you take?
You might think comparing Liferay & Alfresco is like comparing apples and oranges, given each address different marketplaces (Portals and Document Management, respectively). But we’re asked to compare these two very often. Many services, such as search and document management, are often included in portal software itself. As a result, enterprises almost surely face decisions … Read more Liferay vs. Alfresco for Document Management