For a lot of organizations, the content lifecycle includes much more than what typical ECM systems have to offer. Consider this scenario of an insurance company that offers different insurance products (life, auto etc) to their customers. People go to the website, compare products and select the one that they want to buy. They then enter their details etc which is fed to the backend systems where based on profiles and information, a quote is generated and an offer is made. This is obviously a simple scenario and things are much more complex. Now consider the number of applications that are required for this:
Recently, there have been many discussions in the blogosphere regarding standards (or rather lack thereof) in the ECM space. Are standards useful? Or are they just a set of buzzwords used to get tick marks in RFPs and analyst reports? Should you prefer standards over proprietary features? I’ll be speaking on this topic at the … Read moreStandards in Content Technologies: Should you care?