Financial services company Mastercard has agreed to buy longtime CDP …
AltView is an industry analyst and advisory firm.
- Focused on digital transformation and strategy
- Vendor agnostic
- Broad as well as deep expertise across several digital technology marketplaces
- Expertise built as a result of implementation and advisory experience with global organizations
Our Services
For Technology Users
If you are a technology user or technology buyer, our product selection services will be helpful.
For Integrators and Service Providers
We help SIs and other service providers with Thought Leadership Advisory and other services
For VCs, PE firms
If you are acquiring a product or vendor, we can help you dig deeper ..
For Product Vendors
We will tell you your weaknesses (because you presumably already know the strengths)
All Our Services
Product and Technology Selection
We can help you select the right vendors and toolsets.
Thought Leadership Advisory
We can help you create original, research-backed content that will establish your company as thought leaders in your space.
Product Benchmarking and Positioning
We can help you assess your strengths and weaknesses to be able to better compete in technology marketplace.
M&A Due Diligence
Get a deeper understanding of vendor, offerings and competitive landscape.
Digital Strategy on Demand
We can help you in understanding how to use digital for your strategic objectives.
Workshops
Our workshops for technology practitioners and senior management cover several bases.
From The Blog
AltView Newsletter: New DMP Whitepaper plus news about Oracle and Tealium
Oracle to Acquire Loyalty Solution Provider CrowdTwist Oracle has signed an …
AltView Newsletter: What are IBM, Oracle, Adobe, Salesforce and SAP up to in CDP marketplace?
What's Up With CDPs From Big MarTech Vendors? Large infrastructure and …
What’s Up With CDPs From Big MarTech Vendors?
Large infrastructure and MarTech mega vendors - IBM, Oracle, Adobe, …
Thought Leadership
Mindtree Personalization Effectiveness Model
Bismi Ravindran and I collaborated on this model for Personalization Effectiveness. If you are implementing personalization strategies, we think this could be a helpful framework.
Customer Data Platforms (CDP) Evaluations
The Customer Data Platforms research critically evaluates the weaknesses and strengths of 22 CDP products.
The State of Omnichannel Content 2019
(Omnichannel) - “It also includes adaptive content strategies, multichannel publishing strategies, better abilities to personalize and target content across channels, ability to integrate customer profiles across interactions, capacity to define cross-channel journeys, and finally, the ability to measure and analyze.”
A Big Data Approach to ECM
Alan Pelz-Sharpe and I argue that Legacy Enterprise Content Management (ECM) approaches have become increasingly complex, difficult to manage, and too expensive. Plus there are newer and cloud-friendly approaches emerging that Businesses should consider.
