MarTech Standards – Customer Data Platform Specification
(Cover image is a diagram in the Oasis spec.) Thanks to Venky on LinkedIn, I came across this CDP specification…
Simplify Your Digital Technology Landscape.
- Build Your Omnichannel Marketing Stack
- Select the Right MarTech Products and Vendors
- Define Roadmap for Your Digital Experience Platform
From The Blog
Framework for Analysing Success of MarTech Initiatives Part 1 – Setting Up The Context
Marketing Technology, or MarTech, is exploding as a technology category. While several constituents of MarTech, e.g., Web Content Management (WCM…
Checklist – Working Remotely/Setting Up Home Office
I wrote this post originally about 10 years back when I started working remotely. As a result of Coronavirus pandemic,…
How Do CDP Vendors Support Loyalty Programs
Should capabilities for loyalty management reside natively in your CDP or run outside of it? This is an important consideration…
Papers and Best Practices
THE MARTECH STACK: WHY IT SHOULD MATTER
“Customer Data Platforms (CDPs) and analytics are some areas where we see a lot of traction. In addition, CRM and…
Customer journey should be shaped
Panel discussed shaping the connected customer experience, adopting an omnichannel approach, and balancing personalisation with data privacy.
Omnichannel Marketing Stack – Key Technologies Marketers Need to Know
Summary of my talk at MarTech Mumbai. The session covered how MarTech stacks were evolving and what technologies could be…
Best Practices to Evaluate Technologies and Vendors for Your Omni-channel Marketing Needs
Summary of my talk at MarTech Gurgaon
All The Services
Product and Technology Selection
Evaluate digital technologies for your specific requirements and select the right vendors/toolsets.
Thought Leadership Advisory
Create original, research-backed content that will establish your company as thought leaders in your space.
Product Benchmarking and Positioning
Assess your strengths and weaknesses to be able to better compete in technology marketplace.
M&A Due Diligence
Get a deeper understanding of vendor, offerings and competitive landscape.
Digital Strategy on Demand
Understand how to use digital for your strategic objectives.
Workshops
Workshops for technology practitioners and senior management cover several bases.
How Can I Help You With Your MarTech Strategies
For Technology Users
If you are a technology user or technology buyer, get help with product and vendor selection
For Integrators and Service Providers
Establish yourself as a thought leader in your space or in front of your customers
For VCs, PE firms
Carry out due diligence before acquiring a product or vendor..
For Product Vendors
Find out your weaknesses (because you presumably already know the strengths)