Indian Video on Demand service provider ZEE5 has tied up with Customer …
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Adobe Intros Customer Journey Analytics in Adobe Analytics (header image source: …
The MarTech marketplaces that RSG covers continue to evolve rapidly …
Practical Artificial Intelligence: An Enterprise Playbook Friends and colleagues, Alan Pelz-Sharpe …
Bismi Ravindran and I collaborated on this model for Personalization Effectiveness. If you are implementing personalization strategies, we think this could be a helpful framework.
The Customer Data Platforms research critically evaluates the weaknesses and strengths of 22 CDP products.
(Omnichannel) - “It also includes adaptive content strategies, multichannel publishing strategies, better abilities to personalize and target content across channels, ability to integrate customer profiles across interactions, capacity to define cross-channel journeys, and finally, the ability to measure and analyze.”
Alan Pelz-Sharpe and I argue that Legacy Enterprise Content Management (ECM) approaches have become increasingly complex, difficult to manage, and too expensive. Plus there are newer and cloud-friendly approaches emerging that Businesses should consider.