“Customer Data Platforms (CDPs) and analytics are some areas where we see a lot of traction. In addition, CRM and marketing automation are other areas where there’s lot of interest,” explains Dr Apoorv Durga, Research Director, Real Story Group, an independent analyst firm that evaluates technology vendors and delivers research and advice.Read More
Marketing Technology Can Be Complicated. We can help simplify.
- Consultant and Analyst
- Broad as well as deep expertise across several digital technology marketplaces
- Expertise built as a result of implementation and advisory experience with global organizations
Papers and Best Practices
Summary of my talk at MarTech Mumbai. The session covered how MarTech stacks were evolving and what technologies could be relevant for marketers as they make the transition to the next decade.Read More