Financial services company Mastercard has agreed to buy longtime CDP …
AltView is an industry analyst and advisory firm.
- Focused on digital transformation and strategy
- Vendor agnostic
- Broad as well as deep expertise across several digital technology marketplaces
- Expertise built as a result of implementation and advisory experience with global organizations
All Our Services
From The Blog
Oracle to Acquire Loyalty Solution Provider CrowdTwist Oracle has signed an …
What's Up With CDPs From Big MarTech Vendors? Large infrastructure and …
Large infrastructure and MarTech mega vendors - IBM, Oracle, Adobe, …
Bismi Ravindran and I collaborated on this model for Personalization Effectiveness. If you are implementing personalization strategies, we think this could be a helpful framework.
The Customer Data Platforms research critically evaluates the weaknesses and strengths of 22 CDP products.
(Omnichannel) - “It also includes adaptive content strategies, multichannel publishing strategies, better abilities to personalize and target content across channels, ability to integrate customer profiles across interactions, capacity to define cross-channel journeys, and finally, the ability to measure and analyze.”
Alan Pelz-Sharpe and I argue that Legacy Enterprise Content Management (ECM) approaches have become increasingly complex, difficult to manage, and too expensive. Plus there are newer and cloud-friendly approaches emerging that Businesses should consider.