Personalization is a key tool in Marketer's toolkit and as …
AltView is an industry analyst and advisory firm.
- Focused on digital transformation and strategy
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- Expertise built as a result of implementation and advisory experience with global organizations
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If you are a technology user or technology buyer, our product selection services will be helpful.
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We will tell you your weaknesses (because you presumably already know the strengths)
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From The Blog
Myth: IT Not Required for Marketing Platforms
One major selling point of newer, cloud-based marketing tools such …
What’s New in Adobe’s Data Management Offerings?
Last week, Adobe made a few announcements related to Data …
Salesforce Changes Its Mind on CDPs
This month has been hectic for CDP market, especially with …
Thought Leadership
Mindtree Personalization Effectiveness Model
Bismi Ravindran and I collaborated on this model for Personalization Effectiveness. If you are implementing personalization strategies, we think this could be a helpful framework.
Customer Data Platforms (CDP) Evaluations
The Customer Data Platforms research critically evaluates the weaknesses and strengths of 22 CDP products.
The State of Omnichannel Content 2019
(Omnichannel) - “It also includes adaptive content strategies, multichannel publishing strategies, better abilities to personalize and target content across channels, ability to integrate customer profiles across interactions, capacity to define cross-channel journeys, and finally, the ability to measure and analyze.”
A Big Data Approach to ECM
Alan Pelz-Sharpe and I argue that Legacy Enterprise Content Management (ECM) approaches have become increasingly complex, difficult to manage, and too expensive. Plus there are newer and cloud-friendly approaches emerging that Businesses should consider.
