Marketing Technology Can Be Complicated. We can help simplify.

Consultant and Analyst
Broad as well as deep expertise across several digital technology marketplaces
Expertise built as a result of implementation and advisory experience with global organizations

Papers and Best Practices

THE MARTECH STACK: WHY IT SHOULD MATTER

“Customer Data Platforms (CDPs) and analytics are some areas where we see a lot of traction. In addition, CRM and marketing automation are other areas where there’s lot of interest,” explains Dr Apoorv Durga, Research Director, Real Story Group, an independent analyst firm that evaluates technology vendors and delivers research and advice.

Customer journey should be shaped

Panel discussed shaping the connected customer experience, adopting an omnichannel approach, and balancing personalisation with data privacy.

Omnichannel Marketing Stack – Key Technologies Marketers Need to Know

Summary of my talk at MarTech Mumbai. The session covered how MarTech stacks were evolving and what technologies could be relevant for marketers as they make the transition to the next decade.

Best Practices to Evaluate Technologies and Vendors for Your Omni-channel Marketing Needs

Summary of my talk at MarTech Gurgaon

From The Blog

Mastercard Acquires SessionM CDP

Financial services company Mastercard has agreed to buy longtime CDP...

AltView Newsletter: New DMP Whitepaper plus news about Oracle and Tealium

Oracle to Acquire Loyalty Solution Provider CrowdTwist Oracle has signed...

AltView Newsletter: What are IBM, Oracle, Adobe, Salesforce and SAP up to in CDP marketplace?

What’s Up With CDPs From Big MarTech Vendors? Large infrastructure...

What’s Up With CDPs From Big MarTech Vendors?

Large infrastructure and MarTech mega vendors – IBM, Oracle, Adobe,...

What We Can Help With

For Technology Users

If you are a technology user or technology buyer, get help with product and vendor selection

For Integrators and Service Providers

Establish yourself as a thought leader in your space or in front of your customers

For VCs, PE firms

Carry out due diligence before acquiring a product or vendor..

For Product Vendors

Find out your weaknesses (because you presumably already know the strengths)

All The Services

Product and Technology Selection

Evaluate digital technologies for your specific requirements and select the right vendors/toolsets.

Thought Leadership Advisory

Create original, research-backed content that will establish your company as thought leaders in your space.

Product Benchmarking and Positioning

Assess your strengths and weaknesses to be able to better compete in technology marketplace.

M&A Due Diligence

Get a deeper understanding of vendor, offerings and competitive landscape.

Digital Strategy on Demand

Understand how to use digital for your strategic objectives.

Workshops

Workshops for technology practitioners and senior management cover several bases.