Marketing Technology (MarTech) Can Be Complicated. I can help simplify.

  • Consultant and Analyst
  • Broad as well as deep expertise across several digital technology marketplaces
  • Expertise built as a result of implementation and advisory experience with global organizations

From The Blog



Papers and Best Practices

THE MARTECH STACK: WHY IT SHOULD MATTER

“Customer Data Platforms (CDPs) and analytics are some areas where we see a lot of traction. In addition, CRM and marketing automation are other areas where there’s lot of interest,” explains Dr Apoorv Durga, Research Director, Real Story Group, an independent analyst firm that evaluates technology vendors and delivers research and advice.

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How Can I Help You With Your MarTech Strategies

For Technology Users

If you are a technology user or technology buyer, get help with product and vendor selection

For Integrators and Service Providers

Establish yourself as a thought leader in your space or in front of your customers

For VCs, PE firms


Carry out due diligence before acquiring a product or vendor..

For Product Vendors


Find out your weaknesses (because you presumably already know the strengths)

All The Services

Product and Technology Selection

Evaluate digital technologies for your specific requirements and select the right vendors/toolsets.

Thought Leadership Advisory

Create original, research-backed content that will establish your company as thought leaders in your space.

Product Benchmarking and Positioning

Assess your strengths and weaknesses to be able to better compete in technology marketplace.

M&A Due Diligence

Get a deeper understanding of vendor, offerings and competitive landscape.

Digital Strategy on Demand

Understand how to use digital for your strategic objectives.

Workshops

Workshops for technology practitioners and senior management cover several bases.