Checklist – Working Remotely/Setting Up Home Office
I wrote this post originally about 10 years back when I started working remotely. As a result of Coronavirus pandemic,…
Marketing Technology (MarTech) Can Be Complicated. I can help simplify.
- Consultant and Analyst
- Broad as well as deep expertise across several digital technology marketplaces
- Expertise built as a result of implementation and advisory experience with global organizations
All The Services
Product and Technology Selection
Evaluate digital technologies for your specific requirements and select the right vendors/toolsets.
Thought Leadership Advisory
Create original, research-backed content that will establish your company as thought leaders in your space.
Product Benchmarking and Positioning
Assess your strengths and weaknesses to be able to better compete in technology marketplace.
M&A Due Diligence
Get a deeper understanding of vendor, offerings and competitive landscape.
Digital Strategy on Demand
Understand how to use digital for your strategic objectives.
Workshops
Workshops for technology practitioners and senior management cover several bases.
From The Blog
How Do CDP Vendors Support Loyalty Programs
Should capabilities for loyalty management reside natively in your CDP or run outside of it? This is an important consideration…
MarTech Products and Vendors Active In India
I am planning to curate a list of MarTech products and vendors active in India. If you’d like to suggest…
CDP Vendor BlueVenn Announces Email Marketing
CDP vendor BlueVenn announced new email marketing capabilities as part of the platform. Many other CDP vendors already provide built-in…
Papers and Best Practices
THE MARTECH STACK: WHY IT SHOULD MATTER
“Customer Data Platforms (CDPs) and analytics are some areas where we see a lot of traction. In addition, CRM and…
Customer journey should be shaped
Panel discussed shaping the connected customer experience, adopting an omnichannel approach, and balancing personalisation with data privacy.
Omnichannel Marketing Stack – Key Technologies Marketers Need to Know
Summary of my talk at MarTech Mumbai. The session covered how MarTech stacks were evolving and what technologies could be…
Best Practices to Evaluate Technologies and Vendors for Your Omni-channel Marketing Needs
Summary of my talk at MarTech Gurgaon
How Can I Help You With Your MarTech Strategies
For Technology Users
If you are a technology user or technology buyer, get help with product and vendor selection
For Integrators and Service Providers
Establish yourself as a thought leader in your space or in front of your customers
For VCs, PE firms
Carry out due diligence before acquiring a product or vendor..
For Product Vendors
Find out your weaknesses (because you presumably already know the strengths)