datamanagement

Amperity and Quaero CDPs Partner with third party data Providers

by

Customer Data Platforms (CDPs) mainly work on first party data. Recall that first party data is data of your customers collected directly by you. Your customers’ transaction data or their data in your CRM are examples of first party data. For a more complete profile, you often enrich this first party data with 2nd and … Read more

EAI for Marketers – Customer Data Platforms

by

Cross-posted from LinkedIn Customer Data Platform (CDP) technology is an emerging category in the MarTech stack. David Raab coined the term and defines it as: “A marketer-managed system that creates a persistent, unified customer database accessible to other systems.” The rationale seems almost self evident. A typical enterprise interacts with its customers across multiple channels: one or more … Read more

If you would like to get short takes directly in your mailbox, please do consider subscribing to my newsletter. I won’t spam you and your information will be safe. I usually send it like once a week (or once in 15 days).