Clouds vs Best-of-Breed in Digital Marketing

Do you remember the early years of Enterprise Content Management (ECM) — when it was promoted as an all-encompassing technology consisting of Web Content Management (WCM), Digital Asset Management (DAM), Knowledge Management, Document Management, Collaboration and many other services?  Well, in the digital marketing space, those years are returning under a new guise.
All In One?
In the ECM e…

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Post abstract cross-posted from Real Story Group.